We Are Ona

Generative Identity, Branding System
Visual identity system for the culinary studio “We Are Ona” that generates thousands of unique place settings using coding.
Adobe Photoshop, HTML, CSS, Javascript

Tasked to use creative coding to build a logo with multiple versions.



For this logo, I was inspired by the letters O N A and the visuals of the place setting. Merging both these aspects that are integral to the brand, I came up with a template to mimic the plate, utensils and napkin of the place setting that also represent O (circle) N (rectangles) A (triangle).






The art direction was guided by kitchenware with unique patterns and to embody the visual culture of Mexico City, where the logo debut would take place. For the final version of the generative identity, there are over 250 unique versions of a place setting.

The unveiling of the generative logo will take place during a dinner party, featuring its presence on menus, wine bottles, and merchandise.



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